Lacoste, polo tişörtlerin üzerinde bulunan timsah logosunun yerini nesli tükenmekte olan hayvanlarla değiştiriyor.
Lacoste yepyeni bir sosyal sorumluluk projesine el atıyor.Sınırlı sayıda üretimi yapılan polo tişörtlerde 10 tane nesli tükenmekte olan hayvan seçildi. Her hayvandan da dünyada kaldığı sayı kadar üretildi. Kaliforniya körfez muturu dünyada 30 tane kaldığı için 30 adet körfez muturu logolu polo tişört, Myanmar (Burma) çatılı kaplumbağadan 40, Kakapo papağanından 157, Cava gergedanından 67 tane üretildi.
Nesli tükenmekte olan 10 hayvanın dünyada kalan sayılarıyla toplam 1775 tişört üretildi. ‘Canlı Türlerini Koruyalım’ adıyla başlatılan kampanya, üretilen 1775 tişörtün satılmasıyla sonlanacak.
Satışa sunulan tişörtlerden, Lacoste markasının herhangi bir karı bulunmuyor. Elde edilecek gelir ise Dünya Doğa ve Doğal Kaynakları Koruma Birliğine aktarılacak.
Sınırlı sayıda üretilen tişörtlerin hali hazırda Avrupa’da stoklar şimdiden tükendi, Amerika Birleşik Devletleri’nde ise satışlar halen devam ediyor.
Koleksiyona dair videoyu aşağıda bulabilir, daha fazla ürün incelemek ve sürpriz fırsatlardan faydalanmak için shop.lacoste.com.tr adresini ziyaret edebilirsiniz.
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